Brand Truths Logo | ImaginedAtom – New Orleans Website Design

Brand Truths Logo


Brand Truths is a marketing brand used by NationsBrand to advertise its services. The logo for Brand Truths had to be descriptive of a business companies hire to assess the power, value, and effectiveness of the corporate identity.

To start, we used a photorealistic graphic of a barcode and gave it “motion” to pay tribute to the logo we designed for NationsBrand. The barcode itself is an effective symbol of any product or brand, and the waviness to it mimics the flag emblem of its parent company.

The text below the graphic is written in a custom designed font we call Codify and was designed to be blatantly edgy — just like the cold, hard truth.


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